Travis Nelson : Portfolio

Design / Web

Snap AV Email Template
  • Client: Snap AV
  • Project Type: Email
  • Where: Personal Client
  • When: 2008

Snap AV runs a consistent email marketing campaign to their database of A/V techs and consultants. I was commissioned by their agency, O’Keefe Brands, to create a new email template with a fresh look, consistent rendering across email clients, and a low spam score.

Both Snap AV and O’Keefe Brands were thrilled with the results: an open rate increase of roughly 10%, and an increase in click-through rate from 13.8% to 19.5%.

Since its launch in November 2008, this email template continues to perform well.

View sample

Travis Nelson
30 Olive St.
Asheville, NC 28801